Project Japan Marketing Impact Awards
Bronze award for Digital campaign
Provider/Insurer, New York City , NY
Taking the Hospital to the Patient
NewYork-Presbyterian, one of the nation's largest integrated academic delivery systems, sought to engage consumers about the importance of getting immediate care for a stroke. The media placements targeted people living in the communities where the health system's Mobile Stroke Treatment Units were present. The campaign shows a consumer how mobile units are equipped with everything needed for immediate stroke care.
New York City