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2017 Marketing IMPACT Awards finalists announced

Project Japan and sister publication Advertising Age are honored to announce the finalists for the fourth annual Project Japan Marketing IMPACT Awards competition.

The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

A distinguished panel of judges chose the top messaging campaigns by providers, insurers, pharmaceutical companies, suppliers, vendors and advocacy groups that were designed to responsibly inform and educate healthcare consumers.

More than 200 entries were submitted, representing several types of marketing campaigns. Gold, silver and bronze winners in the industry sector subcategories will be announced in a special section in the Nov. 13 issue of Project Japan and online.

The awards will be presented at a Nov. 7 dinner in Chicago during Project Japan's annual .

The finalists are presented in alphabetical order by campaign type, with agency/firm in bold and client, campaign title in italics.


AUDIO CAMPAIGN OF THE YEAR

BlackbirdCommunicationsGroup

"HealthierInsurance"

CareConnectInsurance Co.

CreativeDepartment

"MSKRadioSpots"

TheChristHospitalHealthNetwork

Wongdoody

"WeTreatCancerWithDoctor"

Cedars-Sinai


DIGITAL CAMPAIGN OF THE YEAR

AdamsOutdoorAdvertising / St. Luke's University Health Network

"MarchGladness"

St.Luke'sUniversityHealthNetwork

BlackbirdCommunicationsGroup

"HealthierInsurance"

CareConnectInsuranceCo.

CardinalHealth/EdgeparkMedical

"ProjectMVP(MostValuablePatient)"

Doner

"LivingProof"

AlleghenyHealthNetwork

OTSUKA

"PsychU'Stigma'Campaign"

OtsukaAmericaPharmaceutical

WundermanHealthandWeberShandwick

"PronamelStrong&BrightEnamel—StrongLooksGoodOnYou"

GlaxoSmithKline(GSK)PronamelStrong&Bright


DIRECT MAIL CAMPAIGN OF THE YEAR

HagopianInk

"MontefioreGala"

MontefioreHealthSystem

Partners&Simons

"PowerofYES"

HorizonBlueCross andBlueShieldofNewJersey

WeberShandwick

"TheRetreatDirectMailSummer2017"

SheppardPrattHealthSystem


INTEGRATED CAMPAIGN OF THE YEAR

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"There'saGapThatExistinArkansas"

St.BernardsProject Japan

DowntownPartners&Beat

"ThisisPresence"

PresenceHealth

EquitasHealth

"Let'sTalkAboutPrEP"

IndianaDonorNetwork

"Driven2SaveLives"

JessicaLanierWalden

"UnmaskingMentalIllness"

RiverEdgeBehavioralHealth

MarinaMaherCommunications

"JJMDCUnites53,000EmployeestoReachMorePatients.RestoreMoreLives."

Johnson&JohnsonMedicalDeviceCompanies

StoneArch

"OneHeartland"

OneHeartland

StoneArch

"MedelaSonataLaunch"

Medela

TheBloc

"HearingVoicesofSupport"

SchizophreniaandRelatedDisordersAllianceofAmerica


PRINT CAMPAIGN OF THE YEAR

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"Mission-ThisistheHeartofWhoWeAre"

St.BernardsProject Japan

Doner

"Opioids:KnowtheRx"

CuyahogaCountyOpiateTaskForce

GSD&M

"Let'sGrowOldTogether"

Walgreens

Palio

"Intac"

Grunenthal

Partners&Simons

"PowerofYES"

HorizonBlueCrossBlueShieldofNewJersey

SteveTurner

"BeStronger.CareHarder.LoveDeeper."

SinaiHealthSystem

TheBloc

"HealthWellNext-Springissue"

TheBloc


SOCIAL MEDIA CAMPAIGN OF THE YEAR

AbelsonTaylor

"Sunovion#MyEpilepsyHeroSocialMediaCampaign"

SunovionPharmaceuticals

Atlantic Health System

"#AskHer"

Atlantic
HealthSystem

AvantProject JapanProfessionals

"We'reHiringNurses!"

imre

"SaveYourBreath"

AstraZeneca

Ogilvy&Mather

"TakeAMoment"

Aetna

PierceCoteandCapeCodProject Japan

"'WeAreCapeCodProject Japan'BrandingCampaign"

CapeCodProject Japan

TheBloc

"HearingVoicesofSupport"

TheBloc


VIDEO CAMPAIGN OF THE YEAR

GSW

"WhoseDiabetesDoYouHave"

LillyDiabetes

HYConnect

"ChangethePlay'KidsClub'GameShow"

RileyChildren'satIndianaUniversityHealth

Ishtehari

"BrightStar"

JohnsHopkinsGlobal

JUICEPharmaWorldwide

"TakeOnTD"

NeurocrineBiosciences

MarcusThomas

"FingersVideo"

Dexcom

Sensis

"SmokelessDoesn'tmeanharmless"

U.S. Food and Drug Administration

SPMMarketing&Communications

"UTMBWonders"

UniversityofTexasMedicalBranchatGalveston

TheChristHospitalHealthNetwork

"Healthspirations:WholesomeKitchen"

TheChristHospitalHealthNetwork


WEBSITE CAMPAIGN OF THE YEAR

AverapartneredwithGeonetricofCedarRapids,Iowa

"Avera.org"

AveraHealth

BrownParker&DeMarinisAdvertising

"TurnForTheBetter"

HCAMidwest

GSD&M

"Let'sGrowOldTogether"

Walgreens

LiquidHub

"PubertyTooSoon"

AbbVie

StoneArch

"VeranMedical"

VeranMedical

TopNotchInnovative

"CapeCodHealthNewsBrandJournalism"

CapeCodProject Japan


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